Scott Dadich on campaign logos
In an op-ed for the New York Times, Scott Dadich compares compares the Bush-Cheney and Kerry-Edwards logos with a graphic designer’s eye, including comments on the typography.
A typical Kerry logo displays the same inconsistency that his opponents accuse him of. A steady visual message requires the consistent use of the same font over and over again. On a typical drive to work, I encounter no fewer than five typefaces used in as many different Kerry-Edwards logos.
Fun for type geeks.
